Frequently Asked Questions
Q: Why should I advertise with banners & text ads?
A: Banner advertising is an extremely effective way to gain exposure to your website. Tasteful and attractive ads encourage clicks, and clicks often lead to new sales, leads, and referrals. How many banner ads and text ads have you clicked on? The great thing about someone clicking on your ad is that they "walk in" with an interest in your product, service, or offer as they click. As you can probably relate, often people click on banner and text ads for products and services they weren't even looking for, but the website they are on happened to show a banner or text ad that appealed to them.
Q: Are these Text Ads actually Text Messages to wireless phones?
A: No. Text Ads are ads that are 234x60 (Click the RATES & SAMPLES menu icon to see one) that are delivered within several of our banner sizes in place of a banner ad. We don't send advertisements to wireless phones. We find that to be the most intrusive type of advertising right up there with telemarketing. We have no interest in offering such services as return on investment just isn't there.
Q: What type of ads can I run through you?
A: We have a very detailed set of Editorial Guidelines which can be viewed by clicking the link or from the bottom of any page in the client area of the site. All ads are reviewed for approval before they are authorized. If an ad can't be posted, we'll let you know what needs to happen in order to have it approved. Please note that our approval is based on meeting our Editorial Guidelines only. We can't determine how successful your ad will be. You know your own business, so only you can determine what will be effective advertising.
Q: How do I know if my ad is actually being displayed, clicked, etc.?
A: Your account works in a live environment. You are able to login any time and view your statistics, and we may occasionally send statistics via email.
Q: Do you generate visitors by using SPAM or other unethical techniques?
A: ABSOLUTELY NOT! Even when we routinely verify that banners are connected to live sites and the sites they're supposed to be directed to as internal procedure, those views, clicks, etc. do not count against your campaign. Any views, clicks, etc. that your banner recieves are on the basis of people visiting websites that contain your ad.
Q: What are the differences between clicks, impressions, and time based ads?
A: Click based ads run continuously with no time or impression limits until the purchased clicks are received. If you purchase 200 clicks and it takes 3 years to receive them (hopefully not that long, of course) your ad continues to display. Impression based ads show the number of times you purchase. If you purchase 1,000 impressions, your ad stops displaying after it reaches 1,000 impressions. Sometimes if your ad displays on multiple pages, the same visitor may see it several times which increases your exposure to that potential customer. Time based ads run the duration of 1, 3, 6, or 12 months and have no impression or click limits.
Q: What is your refund policy? Do you guarantee sales?
A: Once you purchase advertising from us, it is non-refundable. If you cancel a campaign, you need to request we do that and allow time for us to stop it. We WILL credit a pro-rated refund back to your advertising account so you can use those funds to run new ads. At our discretion, we may allow you to use funds in your advertising account to purchase traffic through AdvertiseWithTraffic.Com (Click the Web Traffic Ads icon from the menu for details.) In other words, let's say you purchase 1 year of advertising on one banner and then 3 months into it, realize you want a new ad or you want to switch to # of impressions instead of # of months. We'll go ahead and terminate your campaign and pro-rate what you would have been charged based on pricing for 3 months, then credit the balance back to your advertising account. Do note that all credits are based on the cost basis for what was actually used, not for the discount you received for ordering a higher quantity, and that will be rounded down to the appropriate package that would have been purchased. We cannot place a time commitment on delivery of your ads as delivery is based on visitors to the pages that contain your ads and can fluctuate greatly day to day. We guarantee to deliver your campaign in full (or until you cancel it.) UNDER NO CIRCUMSTANCES CAN ANY LEGITIMATE COMPANY IN OUR INDUSTRY GUARANTEE SALES FROM BANNER AD OR TEXT AD ADVERTISING unless they are specifically selling you a sale/lead based campaign. We're not set up to do that, and frankly, it would be extremely expensive to offer such a service! Why can't we guarantee sales or leads? Think of it like this. Let's say you sell fax machines (which are practically obsolete now anyhow to many) and you buy 1,000 banner impressions from us to point to your fax machine home page. Over time, say you get 40 clicks. We deliver as promised but you get no sales or maybe only one sale but you hoped for 40 sales. What happened? Out of 1,000 people that were exposed to your ad, it is likely that many people paid no attention to your ad, or had no interest or need in purchasing a fax machine. With millions and millions of Internet users out there, 1,000 impressions of your ad amounts to a tiny number of the Internet population. Should you purchase 600 million ad impressions then? Sure, we'd love that, but realistically, no. Your goal in advertising using this method should be to get exposure, increase your ranking in popularity, and of course get sales & leads. But remember, not everyone that sees your website will want what you sell even if they expressed an initial interest by clicking your ad. (Do you buy from every site you click on? Of course not.) Although most of our business comes from direct hits to our site produced by the very traffic that we sell through our other site, AdvertiseWithTraffic.Com, imagine how many people see our site and have no desire to even own their own Internet business, let alone buy traffic or advertising. You can visit other advertising companies that will produce pretty graphs and charts showing you that if you purchase X amount of clicks, and you have a product with a net profit of just $X and only 1% of those X visitors makes a purchase, you'll make $X in net profits. Imagine the possibilities. OK, well we have a response to that. Set your goals realistically based on reality. 1% response is what you hope for when you send out 1,000,000 mail order packets of special offers in the mail that have a variety of things that appeal to everyone. Set your expectations lower for your realistic return on investment when you are advertising on the Internet. Speaking from experience, you will sometimes spend more than you recover in sales for quite a while before you succeed. Here's another example. Let's say your site is BRAND NEW! Some sites are easy to tell how new they are, like a brand new auction site with no items for sale listed. Many people are going to think twice before they list an item. People tend to ask themselves one important question on the Internet... "WHAT IF THIS IS A SCAM?" There are a lot of them out there. There are even a lot of them within the traffic industry. So, ask us for our honest opinion on your site. We're not in the business of web design, but we'll tell you our honest opinion if you ask. Sometimes, we'll send you some advice when you don't ask. We want your campaign to be successful. We want you to come back. We'd like your feedback and hope you'll ask for ours as well.
Q: I don't have any banners. Can you help me?
A: Yes. Through our affiliate relationship with BannerMode.Com you can have professional banners designed at a reasonable cost. Please note, they are not owned by our company and you can't pay them with funds from your advertising account, nor are we responsible for their actions or performance. You can see many examples of their work from their site. We don't offer direct banner design at this time.
Q: On the Rates & Samples page, I noticed that the Diversified logo appears on the sample ads. Will it appear within my ad?
A: No! Those are the same banner ads we use to recruit new clients and they rotate within all the ads that display in the network. Your ads fill up the full space based on the size you select. If you'll look at the bottom of this page, you'll see a 728x90 ad displayed and underneath it, the "Ads By" with the Diversified globe. That's the only place we MIGHT appear, UNDERNEATH an ad, not not within it. This is common practice with many advertising networks.
Q: What is Global Banner advertising?
A: It's banner advertising delivered globally instead of within our own network. This is coming soon. We don't have any other details at this time.
Q: What if I have a question that isn't covered by this FAQ?
A:
Email us your questions by clicking CONTACT US from any page on our site.
ADVERTISING ACCOUNTS THAT REMAIN DORMANT WITH FUNDS IN THEM FOR A PERIOD OF SIX MONTHS WITHOUT CONTACT FROM YOU AS TO YOUR INTENTIONS WILL BE CONSIDERED ABANDONED AND MAY RESULT IN CLOSURE OF YOUR ACCOUNT WITHOUT REFUND OF REMAINING FUNDS. We will, of course, attempt to reach you first. Unfortunately, we do have customers that disappear into thin air sometimes and it's costly to keep dormant accounts open, just like it is to a bank.
